Is there an email marketing solution for Outlook?

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The simple answer to this question is ‘yes’. There are a small number of systems available which will enable you do your email marketing in conjunction with Outlook. The correct answer to the question is ‘yes’ BUT make sure you check all of the fine print, costs and repercussions for using a system like this. The most common pitfall that companies encounter is that they purchase a package or sign up to an annual subscription to a system without first checking how it will affect their business with their Internet Service Provider, bandwidth costs and how blacklisting will disrupt the daily running of the company. Any system that is purchased as a stand-alone software package will rely on your existing internet connection that is supplied by your internet service provider. If you are planning on sending out large amounts of emails, your service provider may not take kindly to this and either restrict your sending capabilities or ask you to find an alternate provider. By using an Email Service Provider like Mailing Manager, the burden from your own internet service provider is lifted as all email campaigns that are created are sent out to your subscribers via our servers. By using an email service provider you will also eliminate the possibility of having your domain name and IP address blacklisted.

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