What is the best way to send mass marketing email without getting blocked and spammed?

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Two main factors can determine whether or not your emails will get blocked or spammed:

Who you are sending your email to? - If your list is built in the correct manner and is of high quality, the subscribers within the list will be expecting your emails so certainly shouldn’t block them or report them as spam
How is your email campaign created? - Is your campaign one large image or does it have a good balance between text and imagery? Is your HTML email campaign backed up with a plain text version? Is your content interesting and relevant? Does the subject line and content contain spam keywords?

Just by following these guidelines will start you off on the right track in ensuring that your email campaigns are delivered straight into the Inbox and opened instead of being blocked and reported as spam.

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