Are there any words I should avoid in the subject line to avoid spam?

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When considering your subject and the content of your email campaign, there are certain spam filter “trigger” words, which are words or phrases that are identified as being most commonly used in spam messages. These add spam points to your email when being received by your subscribers, and if your points are too high, your message will get blocked. In other words, if your e-campaign “looks” like a spam message, it could get caught in spam filters, even if you are following all the rules.

Below is a list of words or combinations of words (not including the obvious ones) that will get flagged by a recepients server as a spam message. Avoid using these spam filter trigger words in your e-campaign subject line if you can. Be creative, and find a different way to say it.

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