What information do I need to collect at the time of subscription?

Portal Home > Knowledgebase > Legal > What information do I need to collect at the time of subscription?

For the purposes of email marketing, in truth all you need is the subscribers email address. If however you would like to carry out more effective, targeted email campaigns, you will require additional information in order to do this. Using a subscription form incorporated into an e-commerce website makes things a lot easier as you require the information in order to ship a product. This means you will already have salutation, first name, surname and physical address. (Remember that you still have to obtain permission to use this information) A subscription form on a website is a little trickier as the more information you request, the more likely you are to lose the interest of the potential subscriber during the process. Offer some sort of incentive, providing a reason for requesting the information ie a free product which you will have to send them thus requiring postal details (Once again remember that you still have to obtain permission to use this information) If don’t envisage ever using the information then there is no need to ask for it, only obtain the information that you believe will be useful in making your email campaign effective.

Add to Favourites Print this Article