We are doing marketing through emails, but how to ensure that our email goes directly to client’s inbox folder?

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As there are a number of factors which can affect deliverability of an email (getting your message into the inbox), it’s is difficult to point a finger at a single reason why an email may not get delivered. As an email marketing service provider, we constantly remind our customers of guidelines when creating email campaigns to ensure the best possible chance of deliverability. These guidelines are as follows:

subject lines – non-capitalised, non-punctuated, no spam sensitive words(free, offer, sale)
image to text ratio – a campaign made up entirely of images will likely not deliver, you should try and achieve a 40/60 text to image ratio
avoid spam keywords within your content (use a spam keyword checker)

always ensure that you have an alternative, plain text version of your html email, spam filters will check this

The only true measure of whether or not your email will deliver to the Inbox is to test, test and then test again. If it delivers to your test list (made up of email addresses from as many email clients as possible) and it displays as you intended it to, there is a high chance it will produce the same result when sending to your subscribers.

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