Does email marketing really work?

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Yes! It does. In fact, according to a recent survey, it has been found that the permission-based email marketing industry in the United States is currently being valued at around $8 billion. According to experts, the value is certainly going to grow considerably because one-half of B2C (business to clients) marketers and two-thirds of B2B (business to business) marketers are planning to use email marketing for business promotion and sale. Currently the size of the email marketing industry in the UK is £178 million, which is a 20% increase since 2005. Similarly, there has been a growth of 8% in the Australian email marketing industry and experts believe that the industry will stand at AUD250 million by the end of 2012.

The question is how email marketing can help your business. There are basically two primary purposes of email marketing and they are:

Enhancing the “business-existing customer” relationship and developing increased loyalty and repeat sales in the future
Attracting and acquiring new customers, increasing brand visibility and value, and customer retention

Email marketing is basically a type of online direct marketing and in order to make it a success, you will need to think like a customer and focus primarily on customer requirements.

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