Easiest way to do Email Marketing newsletters etc. automatically to promote my business?

Portal Home > Knowledgebase > General > Easiest way to do Email Marketing newsletters etc. automatically to promote my business?

Email marketing is predominantly used as a customer retention tool to generate more business from your existing customer database. For those that are starting from scratch and have no customer-base to work with, we would recommend the following steps:

Customer Survey: Be it an e-commerce website or a retail shop we suggest making up a small customer survey for your business. On the survey ask the customers a few questions about the level of service they received and provide a place for them to enter an e-mail address at the bottom. Offer some form of an incentive for the customer to provide their email address, like a free service or product from your company. It doesn’t have to be anything big or expensive, just offer something. This is one way to get your customer's e-mail addresses.

Newsletters and bulletins: Once you have compiled a database of email addresses you can start sending out a monthly newsletter to your customers, this will get them thinking about your business and visiting your website more often. Just make sure that any info and updates about the company in your monthly newsletter are interesting and relevant to ensure that your customers remain engaged. Sending short, sharp e-bulletins once a week displaying specials offers or deals that your company is offering is a good way to maintain customer interest.

Add to Favourites Print this Article