How can I organize a viral email marketing campaign?

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Companies of all sizes and from all industries are launching viral email campaigns to spread their marketing message cheaply and efficiently. Launching a viral campaign can be extremely difficult. You have to develop a unique way to create content that users will voluntarily choose to share. You have to try and achieve the fine balance between spreading your marketing message without it appearing like an advertisement.

Viral marketing is any method that influences individuals to pass on a message to others thereby increasing the exposure of the message. How much money would you save if you let your target audience spread your message for you? When viral marketing is done correctly, it really does spread like a virus. It takes on a life of its own, and it just keeps going and going.

It is important to ensure that you don’t try to shove your marketing message down the audience’s throat. The whole point is that this isn’t a traditional advertisement. Who will ever feel compelled to pass along a typical commercial to their friends? No one. The exception to this is if you have an amazing offer is so good people simply have to forward it along to their friends, in other words, freebies. To ensure your audience takes the action you desire, you need to play to their emotions. Whether you use greed by giving them an incentive to spread your message or humour, the point is your viral marketing campaign should generate some sort of emotional response. Differentiating yourself from the competition becomes more difficult by the day, that’s why you need to do extreme things to get people’s attention. Take a chance. Do something memorable and unexpected. The point of viral marketing is to get your target audience to distribute your message, so make sure you make sharing it as easy as possible? Don’t place any restrictions on the campaign, and don’t complicate the sharing process. If your viral campaign is successful you need to follow it up with something that continues to engage your audience. Even if it is just a follow-up to your first message, don’t wait too long. Don’t lose your momentum.

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