How can I promote my small business by email marketing?

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Email marketing is one of the more cost-effective marketing methods available to small businesses. Without a large amount of time and effort being utilised, a fantastic return on investment can be achieved. The fundamentals of email marketing, irrespective of whether your company is a start-up or multi-national, are identical. Building a subscriber list of high quality using the following methods will get you started in the right direction:

Add a subscription form to your website offering some form of an incentive for the prospective subscribers to sign up (discount voucher for next purchase or free e-book)
Attend networking events and/or trade shows to increase your company exposure and collect details from potential customers
For those companies running e-commerce websites it is always important to offer your purchasers the opportunity to continually receive email marketing during the registration or checkout process.

The integration of social media into your email marketing is vitally important as a small business as it will provide you with an opportunity to allow your followers to share your emails meaning your message will deliver to an audience far beyond your subscriber list. It is also important, if you are also looking to continually build your subscriber list, to include an incentive for your existing subscribers to share your emails and an incentive for those receiving the shared message to also sign up to your subscriber list.

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