How do I increase open rates of my email newsletters?

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As open rates determine the success or failure of your email campaigns, it is important to keep a close eye what is and what is not working for you.

Here are a couple of questions you should be asking:

•   Are you boring your subscribers? (Remember—marketing should be entertaining, not boring)
•   Is your content too simplistic or lacking usefulness for your readers?
•   Are you offering content your subscribers WANT and need? (If you don’t know, ask. Use a survey tool.)
•   Are your emails too long? Or dense? (Keep a happy medium between light/entertaining and meaty content.)
•   Are you emailing too often? (We recommend that you email no more than 5 times per week, with the exception of rare, time-sensitive promotions or very special markets.)
•   Are you emailing too infrequently? (Sporadic emails will result in your subscribers forgetting who you are)

With these points in mind, it may give you a different perspective on your email maketing strategy and what you could possibly do to improve your open rates.

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